Content creation includes the preparation of social media and advertising texts, press texts, and consumer texts. Social media texts comprise social media entries, tweets and blog posts. Advertising texts are, for example, slogans, promotional messages, informational materials and leaflet texts. Press texts are press releases and articles, customer periodicals, and newsletters. Consumer texts include user manuals, guides and instructions. We always do our best to ensure that our writing results in a simple and clear manual or a memorable and comprehensive blog post that is extensively shared.

What is copywriting?

Copywriting, i.e. text writing, is the writing of marketing or advertising texts. The product of copywriting is a copy, which is the written part of an advertisement. The purpose of copywriting is to help increase brand awareness and induce the desired behaviour in consumers, which is generally purchasing, joining a programme, spreading a marketing message, etc. One of our content creation services which is currently gaining popularity is digital copywriting. When preparing a text, our digital copywriter takes into account visitors’ movements on the website, website optimisation requirements, linking and earning links, increasing time on page, and reducing bounce rate.