WHAT IS SEARCH ENGINE MARKETING (SEM)?

Search engine marketing is the process by which you market your product or services to be visible in SERPs, or, search engine results pages, through paid search ads. Many things fall under SEM, like YouTube advertising, mobile app advertising, Google AdWords campaigns, Bing Ads, PPC and bid management, contextual networks, display ad marketing and remarketing.

WHY IS SEARCH ENGINE MARKETING IMPORTANT?

Search engine marketing is your way to become visible in the oversaturated online market at the time when buyers are actively searching for your product or service. Search engine marketing allows you to be extremely precise in who you target and allows you to produce advertising “touch points” on a continuous basis throughout the buyer journey, potentially leading to a conversion. While SEO takes months to see results, with SEM brands can show up on Google within a couple hours.

WHAT IS THE DIFFERENCE BETWEEN SEO AND SEM?

SEM is the collection of tactics and mediums marketers can use to advertise to their audience through search engines through paid ads on a cost-per-click basis. SEO services include tactics to increase “organic” traffic through back-end code optimizations, content planning and strategic keyword research/usage on your website to organically grow in rank on search results pages. Both organic and paid search marketing strategies are essential for your internet marketing strategy and should be used in an integrated way to complement each other.

WHAT TYPES OF SEM SERVICES DO YOU SPECIALIZE IN?

Our team is experienced in the many different facets of SEM marketing. We are specialized in bid management and PPC campaign strategies, including ad copy development and testing, landing page optimization, keyword research, bid management, budget planning and pacing, mobile ad formats, lead generation, shopping ads, and more.